Marketing Materials and Training for Career Professionals Age 50+

As a professional resume writer, I encourage job seekers to incorporate professional branding in their marketing toolkit. Often, I am asked, “What is professional branding?" Well, consider this scenario. Have you ever examined the branding differences between the traditional soft drinks, Diet Coke and Diet Pepsi? Although each beverage has similarities, such as the use of artificial sweetener and low-calories, the packaging, marketing, and reputation to deliver satisfacti