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The first line in your cover letter plays the leading role and sets the stage for your entire letter. For example, instead of writing something overused such as, "I am writing this letter to apply for the ___position", write a compelling first-liner such as, "As a financial advisor and someone who is passionate about helping at-risk youths realize their true potential, my proven fundraising strategies will help your students obtain college access within one-year."

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To be effective, be sure your professional brand is relevant to the position you are seeking. Incorporate key phrases that engage the interest of your target audience and speak to their bottom line.

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For most job seekers interviewing can be the most intimidating part of the job search.  But there’s no need to fear!

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